Connect 2024 —

Branding, Event Design,
Wayfinding

Instructor:
Abby Guido

Role:
Lead Strategist
& Event Planner

Team Members:
Amy Ansah. Mohsen
Altar, Emily Paynter,
Erica Takakjy

Spring 2024

Tools: Adobe
Illustrator, Indesign
and Photoshop

Connect is Tyler School of Art and Architecture’s annual alumni networking event for the graduating seniors to have an opportunity to talk to design professionals and overall to celebrate their successes!

Each year, a group of talented designers collaborate on the branding identity that gets represented for this memorable fun event and collateral aspects. For Connect 2024, we developed the tagline “Spark Opportunities, Ignite Success” and focused on the neon nightlife qualities within the brand.
I had the honor of being a part of the team for Connect 2024 and it was a such a memorable experience as the Lead Strategist. My main tasks were to organize a style tile for the team to utilize and create the posters that is to be printed for the in-person event like wayfinding, illustration show, welcoming guests, sponsor shoutouts, and the announcement to our new department name: Design + Illustration!
Lyft Redesign Case Studybánh